Enable consumers to plan a journey from door to door, not just a given piece of the trip. Users can get directions from - say home - to a destination: via bus, train and other forms of transportation for every step of the way. By guiding users door to door, more online bookings are made.
Inspire your users by placing Points of Interest close to their current or desired location. By using Google Places API, your consumers can get information about what’s nearby, make better decisions, and get travel inspiration.
People search based on time, not distance. For example: where are places 20 minutes from a location? When you enable people to search in a time-based manner, customer confidence and online transactions increase significantly.